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  • The ONDC Illusion: Why Digitising India’s Small Stores Is a Lost Cause

    Explore the challenges of India’s ONDC initiative in empowering small kirana stores against online giants and the reality of digital adoption. — read more

    Apr 27, 2026
  • The True Cost of “Free” Power: A Quiet Reflection on Freebies and Civic Pride

    A recent social media post stopped me mid-scroll. A Bangalore resident, clearly comfortable enough to maintain a credit-card-and-travel lifestyle, proudly announced that their household now pays ₹0 for electricity. Thanks to Karnataka’s Gruha Jyothi Scheme, they receive free power up to 200 units a month. Rather than treating the subsidy as a quiet relief, they… — read more

    Apr 4, 2026
  • Citizen Capitalism for Clean India: A Co-operative Waste Management Business Model for Small-Town India

    — read more

    Apr 2, 2026
  • The ONDC Reckoning: Inside India’s Open Commerce Crossroads

    The article argues that ONDC is at a crossroads: it has achieved scale on paper and policy “wins” but is struggling with messy execution, conflicting incentives, and the risk of becoming either a glorified discounting pipe or a stalled public-utility experiment, depending on what it does in the next 12–18 months Introduction: A Vision Worth… — read more

    Apr 1, 2026
  • When Citizens Take Charge: Turning Waste Into Wealth

    Let’s be honest – our cities are getting dirtier by the day. Overflowing bins, garbage burning in empty plots, and that distinct “waste smell” you notice while passing through many towns… we’ve all seen it. We keep waiting for the government or the municipality to fix it, but what if we just stopped waiting? What… — read more

    Apr 1, 2026

Written in Pusthaka

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